What is the purpose of a music video?
-to promote the song and the artist
-publicise and advertise
-persuade to buy CD’s and download
-bring in more money
-draw attention to the artist and song
-to illustrate the song
-appeals to a visual audience
-expresses an individuals emotions
-tells a story
-markets an image (powerful image)
-raises awareness of artist
-to make an artistic statement (e.g. Talking Heads- Once in life time)
-product placement (e.g. Christina Aguilera & her perfume in the song Not Myself)
How might we measure the success criteria of a music promo video?
-how popular it is with audience
-how many singles sold
-what number it is in the charts
-number of video downloads
-number of reviews
-word of mouth
-amount of money produced
-number of hits on YouTube
-if there’s lots of publicity (newspaper articles/ TV reports)
-how many times shown on television
-VMA awards
There was a huge switch in the importance of YouTube from TV channels such as MTV.
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