Conventions of the Genre

There are many aspects in the conventions of the genre one of which is lip synching. This is important because if you don't then you wont know who is the singer. This also gives the video some character and something to look at. Dancing and background dancers are also good to have because it gives the audience something to look at. A storyline in the video is also important to have because it lets you work with something. Props, costume and make-up are also conventions of a genre because you need to make the characters look in a certain to send out a message. Having quick editing makes the music video look more professional and lets you get the most out a four minute clip. Having the right location and setting really sets the mood of the scene and draws in the emotion.