Evaluation 3- what have you learned from your audience feedback?

Below is a link to our online survey for our audience research so people can rate it and give us feedback on what they thought.

http://www.surveymonkey.com/s/25DRY27

Below is a video focus group that we have recorded in order to gain some audience feedback. we have asked several people to talk about what they thought about our music video.

Evaluation on the feedback-

From the focus group we asked various questions that were related to all three products. We wanted to find out first how they felt when they heard the song. Majority of the people we asked said they felt emotion and sad because of the lyrics. From the answers I gathered that we were on the right track because we wanted to conduct our video in that way. People also discussed how they felt when they saw the video and said that it was heart wrenching because it was a said situation between the two characters.

We also asked if the music video complimented the song and most people said that if did because it was slow and clam.

One crucial question that we asked was about how well done we conduct the lip-synching and how much they would rate. The answers we got were fairly good as they said the lip-synching was accurate and almost seemed like the singer was singing it in real life. This was a very positive point and also they scored it around 7-9 on a scale of 1-10.

Another question we asked was what age group it would most relate to at the beginning of the task we got a idea that it would relate to mostly teenage girls tat were in a relationship. From the focus group I found that they would say it would appeal to them most. This is very positive feedback as we mainly aimed for the age group.

We asked the focus how much they would rate the video overall and the responses that we got were very high and on average it was an 8. Finally we asked them what they thought about all the texts as one. Majority of them said it was very nicely linked and use very good images for the digi-pak and the advert.

Overall I’m very happy with the feedback we got and I believe it has helped me to understand what level it is at.