25/06/2011

Roland Barthes

Roland Barthes described all texts as complex ‘bundles’ of meaning which can be unravelled to create a whole range of different meaning.

According to Barthes texts can be:
OPEN- with several ‘threads to pull’
CLOSED- with only one obvious thread to grasp
Texts that can be read in a number of ways are known as PLOYSEMIC texts (open to a number of interpretations)
-          these ‘threads’ that Barthes referred to are known as narrative codes
-          the most significant of these codes is the enigma code
-          this is constructed to attract and hold the attention of the audience normally by creating a mystery or puzzle that the audience want to see
-          the enigma code is usually introduced in the disruption phase of Todorov’s model
-          they are designed to attract audiences and hold their attention e.g. consider how they are in Reality television like the X Factor.

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