The main purpose of having a music video is to help promote the artist or band and their music. It also helps attract the attention of their fans and other people to help broaden them. Music videos also popularise the musicians so that everyone knows who they are listening to. Music videos tend to interact with the audience and illustrates the lyrics. It is also a marketing tool which raises awareness of the artists.
When would a video be judge as being successful?
There are various ways of how a music video can be judged as successful for example if it gets good reviews in magazines, newspapers and online etc. Another way you can identify on how successful a music video is if a lot of people are talking about it in a positive way. It could also win awards like the MTV music video awards which suggest that it is successful. Also if it has a large number of views on Youtube which can also suggest that it is successful. Finally if the single has an increase in sales after the video is show it could show that it video is successful.
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